Elmer Heinrich: The 92-Year-Old Pioneer Behind Immuno 150
Introduction
Elmer G. Heinrich is not a household name, but his story is one of the most remarkable in the health and wellness industry. At 92 years old, he still runs a supplement company that sells products across 27 countries. He is the founder of Liquid Assets, Inc. and the creator of Immuno 150, a plant-derived mineral supplement that has been marketed for decades.
Born on March 9, 1934, in Grinnell, Kansas, Heinrich’s journey from poverty to becoming a multimillionaire entrepreneur is a testament to hard work, resilience, and an unshakable belief in the power of minerals. Known to many as “Mr. H,” he has owned and operated successful companies in seven countries.
This biography explores everything from Elmer Heinrich’s age and early life to his career, business ventures, family, and net worth.
Quick Facts
| Detail | Information |
|---|---|
| Full Name | Elmer G. Heinrich |
| Known As | Mr. H |
| Date of Birth | March 9, 1934 |
| Age (2026) | 92 years old |
| Place of Birth | Grinnell, Kansas, USA |
| Parents | Govel Gabriel Heinrich and Mary Katherine Engel Heinrich |
| Education | Fort Hays State University (attended 1954) |
| First Wife | Verlene Louise Hoover (1954–1966, divorced) |
| Second Wife | Shirley Ann Tolson (married November 4, 1966 – present) |
| Children | Patricia, Larry, Judy, Cathy (with first wife); Rocky (with Shirley) |
| Primary Company | Liquid Assets, Inc. / Exceptional Health Products |
| Business Location | Broken Arrow, Oklahoma |
| Key Products | SenTraMin minerals, Immuno 150 |
| Published Works | The Root of All Disease, The Untold Truth, The Power of Minerals |
| Notable Honors | Marquis Who’s Who in American Inventors; Who’s Who in American Finance and Industry |
| Net Worth (2026) | Estimated $45 million – $75 million |
How Old Is Elmer Heinrich?
The person you are looking for, Elmer G. Heinrich, was born on March 9, 1934. This means that as of 2026, Elmer Heinrich is 92 years old.
Despite his advanced age, Heinrich reportedly remains connected to his business through Exceptional Health Products, a division of Liquid Assets, Inc. His age is one of the most frequently asked questions about him, as many are surprised to learn that the founder of Immuno 150 is still actively involved in the company.
Early Life: A Railroad Boxcar in Kansas
Elmer Heinrich grew up as one of seven children on a western Kansas farm so poor that the family lived in an abandoned railroad boxcar. He was born on March 9, 1934, in Grinnell, Kansas. His father, Govel Gabriel Heinrich, farmed the land, while his mother, Mary Katherine Engel Heinrich, raised seven children on what the land would yield.
That upbringing gave him something no classroom could provide: a working knowledge of soil, weather, and the quiet mathematics of survival. He would spend the next seven decades trying to tell other people what he had learned on that farm about what the earth gives and what it withholds.
He attended Fort Hays State University in 1954, the same year he married his first wife, Verlene Louise Hoover. His formal education was brief, but his real schooling happened in the field.
Career Journey
The Salesman Before the Scientist
Heinrich’s first business was a gas station in a small Kansas town of roughly 1,200 people—a town that already had eight filling stations when he arrived. Within three years, seven of his competitors had either shut down or changed hands. He was only 20 years old.
That early experience established a pattern he would follow for the rest of his career: enter a competitive space, outwork everyone, and refuse to treat the word “no” as a permanent answer.
Drilling Wells and Selling Insurance
In the late 1950s, Heinrich co-founded S&H Drilling Company in Goodland, Kansas. He and a partner bought a bankrupt irrigation drilling business — already equipped — and within 12 days had earned enough profit to repay the loan used to purchase it. He ran drilling operations across Kansas, Colorado, Nebraska, and South Dakota for six years.
What came next was deliberate. He entered life insurance sales not because he needed the money but because he wanted to study the craft of selling at its most demanding. In his first year with Centennial Life Insurance Company, he insured 412 lives and wrote $7 million in whole life policies—a national record for a rookie that earned industry recognition in 1966.
Founding Liquid Assets, Inc. and Immuno 150
Heinrich founded Liquid Assets, Inc. in 1983. The company opened its first plant-mineral mine in Utah in 1984 and has since sold its SenTraMin minerals in 27 countries.
He worked with chemists over an extended period to develop Immuno 150, a supplement that combined SenTraMin’s 70 plant-derived colloidal minerals with 80 additional nutrients—including 13 vitamins, 17 herbs, 18 amino acids, nine antioxidant-rich exotic fruits, and CoQ10.
Global Expansion
Through the 1990s and 2000s, the supplement reportedly reached dozens of countries via wellness networks and direct marketing. Exact distribution figures are not independently verified, but the company’s continued operation into 2026 suggests it found a sustainable market.
Heinrich has owned and operated successful companies in seven countries, including S&H Drilling, The Hotsy Corporation, Robo Car Wash Company, Rockett Water Filters, The Rockland Corporation, The Rockland Mineral Mine, and Hospital Santa Monica in Mexico.
Elmer Heinrich Net Worth
Elmer Heinrich’s net worth is estimated to fall between $10 million and $75 million in 2026. That wide gap exists because his businesses are privately held, with no audited figures made public.
| Source | Estimated Net Worth |
|---|---|
| Content Ideators | $45 million – $75 million |
| Kartik Ahuja | $10 million – $75 million |
| Growth Navigate | $10 million – $75 million |
Sources of Wealth
- Liquid Assets, Inc. – Founded in 1983, this private company in Tulsa, Oklahoma, became the lifeblood of his financial success.
- Immuno 150 – The flagship supplement that became the company’s signature product.
- Exceptional Health Products – A division under Liquid Assets.
- Various Business Ventures—Including drilling, insurance, and industrial equipment manufacturing.
It is important to note that these figures are estimates based on publicly available information and have not been officially confirmed by Heinrich himself.
Personal Life
Marriage and Family
Heinrich married his first wife, Verlene Louise Hoover, in 1954. They had four children together: Patricia, Larry, Judy, and Cathy. The couple divorced in 1966.
On November 4, 1966, he married Shirley Ann Tolson. Together they have a son named Rocky. Shirley has been a constant presence in his life and business, with the couple often appearing together in interviews and company materials.
Current Residence
Heinrich’s business is reportedly based in Broken Arrow, Oklahoma, with an unconfirmed residence in Florida.
Published Works
Heinrich has authored several books, including the following:
Interesting Facts
- Elmer Heinrich is 92 years old as of 2026, born on March 9, 1934.
- He grew up in an abandoned railroad boxcar as one of seven children on a western Kansas farm.
- He is known as “Mr. H” to many of his colleagues and customers.
- He founded Liquid Assets, Inc. in 1983 and opened his first plant-mineral mine in Utah in 1984.
- He has owned and operated successful companies in seven countries.
- His supplement Immuno 150 combines 70 plant-derived colloidal minerals with 80 additional nutrients.
- He has been married to his wife Shirley since 1966.
- He set a national record in life insurance sales in his first year, insuring 412 lives and writing $7 million in policies.
- His estimated net worth ranges from $10 million to $75 million.
- He has written three books: The Root of All Disease, The Untold Truth, and *The Power of Minerals.
Legacy and Impact
Elmer Heinrich’s journey from a boxcar in Kansas to founding a global supplement company is a remarkable story of perseverance and reinvention. At 92 years old, he continues to be involved in the business he built, proving that age is no barrier to staying engaged in meaningful work.
His creation of Immuno 150 and his decades-long advocacy for plant-derived minerals have left a lasting mark on the wellness industry. While his products have faced scrutiny over ingredient claims, his ability to build a company that has operated for over 40 years and sold products across 27 countries is a testament to his business acumen.
Heinrich’s story is one of resilience, reinvention, and relentless ambition. From a small-town Kansas kid to a multimillionaire entrepreneur, he has shown that with hard work and determination, anything is possible.
Elmer Heinrich is not just a supplement founder; he is a testament to the power of never giving up.
FAQ
How old is Elmer Heinrich?
Elmer Heinrich is 92 years old as of 2026. He was born on March 9, 1934.
Who is Elmer Heinrich?
Elmer Heinrich is the founder of Liquid Assets, Inc. and the creator of Immuno 150, a plant-derived mineral supplement.
What is Elmer Heinrich’s net worth?
Elmer Heinrich’s net worth is estimated between $10 million and $75 million as of 2026.
What is Immuno 150?
Immuno 150 is a supplement that combines 70 plant-derived colloidal minerals with 80 additional nutrients, including vitamins, herbs, amino acids, and antioxidant-rich fruits.
Is Elmer Heinrich still alive?
Yes, as of 2026, Elmer Heinrich is 92 years old and reportedly still connected to his business.
Where is Elmer Heinrich from?
Elmer Heinrich is from Grinnell, Kansas, USA.
What companies has Elmer Heinrich owned?
Heinrich has owned and operated companies in seven countries, including S&H Drilling, The Hotsy Corporation, Robo Car Wash, Rockett Water Filters, The Rockland Corporation, Hospital Santa Monica, and Liquid Assets, Inc.
Is Elmer Heinrich married?
Yes, Elmer Heinrich has been married to his wife Shirley Ann Tolson since November 4, 1966.
What books has Elmer Heinrich written?
Heinrich has written three books: The Root of All Disease, The Untold Truth, and *The Power of Minerals.
Conclusion
Elmer G. Heinrich is a man whose life story reads like a testament to the American dream. Born in 1934 in a railroad boxcar in Kansas, he rose from poverty to become a multimillionaire entrepreneur, founding Liquid Assets, Inc. and creating the Immuno 150 supplement.
At 92 years old, Heinrich continues to be involved in the business he built, proving that age is no barrier to staying engaged in meaningful work. With an estimated net worth of $10 million to $75 million, he has achieved what many only dream of.
His story is one of resilience, reinvention, and relentless ambition. From a small-town Kansas kid to a global entrepreneur, Elmer Heinrich has shown that with hard work, determination, and an unshakable belief in your mission, anything is possible.
Elmer Heinrich is not just the founder of Immuno 150; he is a testament to the power of never giving up.
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