Introduction
Daniel Broglie is a Swiss business executive and trade policy leader best known as president of Handel Schweiz, the country’s main trade federation, and as a co-owner and board delegate of CHROMOS Group AG, a Zurich-based industrial and packaging company his grandfather founded nearly 80 years ago. Rather than building something from scratch, Broglie made his name transforming an existing family business through a series of acquisitions and a major 2020 merger before taking on a national leadership role advocating for Swiss trade policy. This article draws together his career history, his path into national trade leadership, and what’s documented about how CHROMOS Group operates today.
Quick Facts
| Category | Details |
|---|---|
| Full Name | Daniel Broglie |
| Nationality | Swiss |
| Known For | President of Handel Schweiz; co-owner and Board Delegate, CHROMOS Group AG |
| Education | Law degree, University of Zurich; business management studies, Lynchburg College (US); international business, INSEAD |
| Early Career | Financial journalist (1996 to 2002); corporate attorney (2002 to 2007) |
| Joined Family Business | 2006, Chromos AG |
| Became CEO of Chromos AG | 2010 |
| Company Merger | Chromos AG merged with FUJIFILM Switzerland in July 2020 to form CHROMOS Group AG |
| Elected President, Handel Schweiz | June 2025 |
Who Is Daniel Broglie?
Daniel Broglie leads two related but distinct roles in Swiss business life. At CHROMOS Group AG, he serves as a co-owner, alongside his brother Christian, and as a delegate of the board of directors, having spent nearly two decades transforming the family company from a traditional printing equipment supplier into a diversified industrial group spanning packaging, robotics, laboratory equipment, and digital manufacturing. In June 2025, he was elected president of Handel Schweiz, the Swiss Trade Federation, putting him in a position to influence trade policy for a sector that accounts for roughly one in seven jobs in the country.
Early Life and Family Background
Daniel Broglie is part of the family behind Chromos AG, a Swiss company founded in 1946 by his grandfather, Paul Broglie, originally to sell printing machines imported from England and the United States. The business passed through the family across generations, with Broglie’s father, Rolf, having led the company before him. Detailed public information about Daniel Broglie’s early childhood is limited, though accounts of his career describe him as having grown up immersed in the company’s values around precision, reliability, and long-term thinking.
Education
Broglie earned a law degree from the University of Zurich, one of Switzerland’s oldest and most prominent universities. He went on to study business management at Lynchburg College in the United States and later completed further study in international business at INSEAD, the international business school with campuses in France and Singapore. That combination of legal, American business, and international management education has been described as shaping his later approach to leadership.
Career Beginnings: Journalism and Law
Before entering the family business, Broglie built a career in two very different fields. From 1996 to 1999, he worked as an editor at Finanz und Wirtschaft, a major Swiss financial newspaper, before moving to the Neue Zürcher Zeitung, one of Switzerland’s most established newspapers, where he worked until 2002. That period gave him early exposure to financial markets and economic policy reporting.
He then shifted into law, practicing as an attorney at Badertscher Rechtsanwälte AG, a Zurich law firm, from 2002 to 2007, specializing in negotiation and corporate advisory work.
Rise to Leadership at Chromos AG
Broglie joined the family company, Chromos AG, in 2006 and took over as its chief executive officer in 2010. At the time he assumed leadership, printing equipment still made up roughly a third of the company’s revenue, a segment increasingly threatened by the shift to digital technology.
Over the following decade, Broglie pursued a strategy of diversification rather than retreat. Under his leadership, the company acquired CBC AG to expand into large-format digital printing, Videal AG to add high-speed camera systems, and Vitaris AG to enter the life sciences and laboratory equipment market. By 2020, printing had fallen to about a quarter of revenue, while the company’s packaging business had grown from roughly 10 percent to 30 percent of the total, reflecting a substantial shift in the company’s core business without abandoning its original trade.
The FUJIFILM Merger and CHROMOS Group Today
In July 2020, in the middle of the COVID-19 pandemic, Chromos AG merged with FUJIFILM Switzerland to form CHROMOS Group AG, with Broglie and his brother Christian becoming co-owners of the combined company. Broglie has described the merger as an evolution rather than a revolution, emphasizing continuity for existing customers even as the corporate structure changed.
Today, CHROMOS Group AG employs roughly 200 people and operates across six divisions: Printing, Packaging, Industrial, Kelva Web Cleaning, Fujifilm Photo, and Service. The company has also partnered with Form AG to launch Plattform3, a venture advising Swiss businesses on large-scale 3D printing using BigRep technology, an initiative in line with Broglie’s broader push toward digital transformation and automation across the company’s traditional business lines.
President of Handel Schweiz
In June 2025, Daniel Broglie was elected president of Handel Schweiz, Switzerland’s national trade federation, a sector that touches nearly one in seven jobs in the country and trains roughly half of all Swiss apprentices. In taking on the role, Broglie has advocated for reduced regulation, greater personal responsibility for businesses, and government policy focused on supporting rather than restricting commerce. His stated priorities include improving access to international markets and helping companies navigate digitalization, supply chain pressure, and shifting trade relationships between the United States and the European Union.
Public Image and Leadership Philosophy
Broglie has described his leadership approach as centered on being a “bridge builder” between customers, suppliers, and innovation and has spoken about valuing in-person collaboration over remote or purely digital working relationships, citing research on the role of tone and body language in effective communication. Coverage of his career consistently frames him as a low-profile, methodical leader rather than a headline-seeking entrepreneur, someone who built his reputation through incremental, sustained transformation of an existing institution rather than a single high-visibility launch or announcement.
Net Worth
No reliable public information is available about Daniel Broglie’s personal net worth. CHROMOS Group AG is a privately held company, and Broglie’s wealth is understood to be tied primarily to his ownership stake in the business rather than any publicly disclosed compensation or shareholding, meaning no verified figure can be responsibly reported.
Frequently Asked Questions
Who is Daniel Broglie? He is a Swiss business executive, co-owner, and board delegate of CHROMOS Group AG and president of Handel Schweiz, the Swiss Trade Federation, a position he has held since June 2025.
What is CHROMOS Group AG? It’s a Swiss industrial and packaging company founded in 1946 as a printing equipment supplier, later diversified under Broglie’s leadership, and merged with FUJIFILM Switzerland in 2020 to form its current structure.
What did Daniel Broglie do before joining the family business? He worked as a financial journalist at Finanz und Wirtschaft and the Neue Zürcher Zeitung, then practiced as a corporate attorney from 2002 to 2007.
What does Handel Schweiz do? It is Switzerland’s main trade federation, representing a sector connected to roughly one in seven jobs in the country and responsible for training about half of all Swiss apprentices.
What is Daniel Broglie’s net worth? No reliable public information is available, since CHROMOS Group AG is privately held and no financial disclosures have been made public.
Conclusion
Daniel Broglie’s career doesn’t follow the pattern of a disruptive startup founder, and that appears to be by design. Across two decades, he moved a family printing business into packaging, robotics, and life sciences, steered it through a major merger during a global pandemic, and then took on a national role shaping trade policy for an entire sector of the Swiss economy. His story is one of steady, sustained transformation rather than a single defining breakthrough, built on institutions in publishing, in law, and eventually in the company his grandfather founded, rather than on public visibility for its own sake.
Read More: Billie Eilish Biography: Age, Net Worth & Grammy Wins
